Rebranding: Rottendorf Pharma with new brand identity
We make visible what defines us. Over the past months, we have engaged intensively with the values that Rottendorf Pharma stands for, how we strategically align ourselves for our partners and employees, and what makes us unique. We have examined our brand identity and comprehensively developed it in a rebranding process.
The newly developed brand design stands for stability, down-to-earthness, and a clear attitude. Our new logo, colors, shapes and fonts are used specifically to make the identity of Rottendorf Pharma visible – on our business documents, in digital media, and at our trade fair appearances.
Our brand story describes our attitude: We act without standing out. We focus on our customers' products and people's quality of life, not on ourselves. Our claim expresses this in one sentence. This is our promise: with knowledge, experience, and reliability, we make medicines work.